A Web Asset is a virtual property that can have valuable characteristics.  It can be as simple as a domain name or a search engine ranking. It can also be a piece of internet software that has incredible potential. Why are Web Assets important? Because not only can they be acquired but they can be built. Many people have them, but dont know how to capitalize or that they even hold value.

Web Asset Managers have the ability to help you maximize the potential of your web assets and start a campaign to build and acquire new web assets.